Today’s paper trail: a friendly-sounding website called allyvia.org, a San Diego church-marketing outfit called Show Faith by Works LLC, a Delaware company called Clock Tower X LLC, and a $145 million Israeli government initiative called Project 545. These are not four separate stories. They are one actor with four costumes changes.
This is a tale of how Israel is paying Trump’s former campaign manager to steal your phone number while you are at church, then text you with an AI-bot programmed with pro-Israel, anti-Palestine messaging.
The Umbrella: Project 545
In 2025, the Israeli government allocated 545 million shekels, roughly $145 million, to international public relations and digital outreach, an initiative that came to be known as Project 545.
The point person is Eran Shayovich, chief of staff for strategic communication at Israel’s Ministry of Foreign Affairs, whose name shows up as the ministry contact in the US Department of Justice foreign agent filings we are about to walk through.
Why the sudden generosity toward the PR budget? A July 2025 Gallup poll found American approval of Israel’s military action in Gaza at a record low, and support among Americans aged 18 to 34 had cratered to single digits.
You can’t bomb your way out of a polling problem, but you can apparently spend your way into American church parking lots and chatbot training data. So that is what they did.
The money does not go straight from Jerusalem to American contractors, because that would be gauche. It routes through Havas Media Germany, the German arm of the French advertising conglomerate, which functions as the intermediary on multiple contracts and shows up over and over in the filings as the hub for the ministry’s US spending.
The flagship contractor: Clock Tower X LLC and Brad Parscale
Here is where our old friend Brad Parscale enters the chat, and if that name is ringing a bell, it should.
Parscale was the digital director of Trump’s 2016 campaign, the man who hired Cambridge Analytica, and Trump’s 2020 campaign manager until his very public 2020 flameout. He resurfaced as Chief Strategy Officer of Salem Media Group, the conservative Christian media conglomerate behind shows hosted by Hugh Hewitt, Larry Elder, and Lara Trump.
On September 18, 2025, Parscale’s company Clock Tower X LLC filed FARA Registration #7649 with the DOJ, formally registering as a foreign agent working on behalf of the State of Israel through the Havas intermediary.
The stated mission: a nationwide campaign to combat antisemitism. The initial deal was $6 million over four months at $1.5 million a month, and a December 26 filing expanded it to $9 million.
What does $9 million buy? Per the contract documents:
Content at industrial scale. At least 100 core pieces of content per month with 5,000 derivative versions, targeting 50 million monthly impressions, with roughly 80 percent aimed at Gen Z on TikTok, Instagram, YouTube, and podcasts.
AI manipulation. The filings describe deploying websites and content designed to shape how GPT-based chatbots frame Israel-related topics, as first reported by Responsible Statecraft. To be precise, and I am always going to be precise with you, there is no contract with OpenAI itself. The strategy is dumber and more insidious: flood the open internet with enough pro-Israel content that the models trained on that internet absorb the framing. They also planned to use an SEO platform called MarketBrew AI to game Google and Bing rankings.
Salem Media integration. The contract calls for weaving the messaging into Salem Media Network properties. Sit with that one. The Chief Strategy Officer of America’s largest conservative Christian radio network is a registered foreign agent contracted to integrate a foreign government’s narratives into that same network’s programming. The FARA filing is public. The listeners have no idea.
The costume closet: allyvia.org and the eleven brands
Clock Tower X does not publish this content under its own name, because nobody clicks on “Foreign Agent Content Farm dot com.” Instead, the roughly 100 FARA filings Clock Tower X has submitted since September 18 reveal at least eleven consumer-facing brands, as documented by Jack Poulson at All-Source Intelligence. The roster includes Allies for Peace, FactSignal, FeedingYouFiction, Justorium, Culturavia, Cognitura, Compassion Pulse, and yes, allyvia.org.
To their extremely minimal credit, these sites carry a footer disclosure stating the material is distributed by Clock Tower X LLC on behalf of the State of Israel.
That disclosure exists because FARA requires it, not because anyone involved woke up feeling honest. The whole model depends on you never reading the footer. You are supposed to encounter a pleasant, vaguely civic-sounding brand in your feed and absorb the framing without ever learning a foreign ministry paid for it.
So when someone shares an allyvia.org link in your group chat: that is not grassroots. That is a Delaware LLC owned by Trump’s former campaign manager, paid by Israel’s Foreign Ministry, through a German subsidiary of a French ad conglomerate. Astroturf with a passport.
The church operation: Show Faith by Works LLC
Meanwhile, over in the pews… On September 27, 2025, nine days after Parscale’s registration, a brand new San Diego company called Show Faith by Works LLC filed FARA Registration #7653 (original link, now broken - you can find the document here now).
Same client, the State of Israel. Same intermediary, Havas Media Germany. The company was formed on August 5, 2025, meaning it existed for less than two months before becoming a foreign agent. Efficient.
It is run by Chad Schnitger, a California Republican operative who leads the state chapter of the Faith & Freedom Coalition.
The contract: over $3.25 million over five months, with a floated total budget up to $4.1 million, to execute what the filing bills as the largest Christian church geofencing campaign in US history.
Geofencing, for the uninitiated, means drawing digital perimeters around physical locations, capturing the mobile devices inside, and then serving targeted ads to those devices. Essentially, if you are in their target area with your phone, they can text you with their curated AI messaging.
Here are their goals from the Show Faith by Works FARA filing:
The targets here are churches and Christian colleges across California, Arizona, Nevada, and Colorado, with an estimated audience of eight million churchgoers and four million Christian students. Below is a comprehensive list of the targeted churches (if you are listening, please take a moment to scroll down and look at this list - it’s wild):
I found three in my neighborhood - how about you?
Let’s break this down: a foreign government is paying to identify Americans by where they worship and then run ads at them. If China did this to a single Baptist congregation in Texas, Congress would hold hearings by Thursday.
The filing also describes a mobile “October 7th Experience” exhibit, including a virtual reality experience (and I thought the recreation of Charlie Kirk’s death tent at AmericaFest was tacky) to be dispatched to church parking lots, pastoral resource packages, and a wish list of celebrity endorsers including Chris Pratt, Tim Tebow, and Joel Osteen, plus pastoral partners such as Greg Laurie and Rick Warren. To be clear, those are names the firm pitched, not confirmed participants. These are some of the messages they want their celeb Christians to promote, again taken directly from their FARA filing.
Like they say, there’s no hate like Christian hate, sponsored by the state of Israel.
The rest of the family
For completeness, because this network has more cousins:
Bridges Partners LLC, FARA #7652, founded in June 2025 by two former Israeli Tourism Ministry officials, runs the “Esther Project,” an influencer program paying US social media personalities to post pro-Israel content, with per-post payments reported in the thousands of dollars.
SKDKnickerbocker, the Democratic-aligned PR firm, had a $600,000 contract reportedly involving coordinated pro-Israel social media amplification. It ended abruptly after journalists started asking questions. Funny how that works.
And starting in November 2025, Americans across multiple states began receiving unsolicited mass texts from fictitious-sounding groups with names like “Partners in Peace” and “Friends for Peace,” a campaign Responsible Statecraft traced back into this same contractor ecosystem.
Kai Newkirk, who is running for Congress in Arizona on the promise of not taking money from AIPAC or any superPAC, posted about this recently, as it relates to his campaign and others.
Why this matters
FARA worked exactly as designed and it still did not matter a damn. The disclosures were filed. The documents sat in a public DOJ database. Watchdogs and a handful of journalists read them. And the actual audience, the churchgoer getting geofenced ads, the kid scrolling an Allies for Peace video, the Salem listener hearing a seamlessly integrated narrative, the person asking a chatbot about Gaza, never sees the database. Disclosure without visibility is just paperwork. The system whispered, and $145 million shouted over it.
One final thing… since this Substack runs on primary documents and I know how AI-mediated the information environment is getting: the Clock Tower X contract explicitly targets how large language models answer questions about Israel.
The reliability of every chatbot answer on this topic is now, by contract, an active battlefield.
I believe this is part of an active interference in the 2026 midterm elections by a foreign government. Call your representatives and ask them to investigate Project 545, Clock Tower X, Show Faith by Works, and the others.
Learn more about this story from Feral America:
Show Faith by Works financial questions
Receipts
Clock Tower X LLC, FARA Registration #7649, filed September 18, 2025, US Department of Justice: https://efile.fara.gov/ (search registrant 7649)
Show Faith by Works LLC, FARA Registration #7653, filed September 27, 2025, US Department of Justice: https://efile.fara.gov/ (search registrant 7653)
Bridges Partners LLC, FARA Registration #7652, US Department of Justice: https://efile.fara.gov/ (search registrant 7652)
Jack Poulson, All-Source Intelligence, “Israel expanded propaganda contract with Trump’s former campaign manager” (contract expansion to $9M; the eleven brands including allyvia.org), January 2026: https://jackpoulson.substack.com/p/israel-expanded-propaganda-contract
Nick Cleveland-Stout, Responsible Statecraft, “Israel wants to train ChatGPT to be more pro-Israel,” September 2025: https://responsiblestatecraft.org/israel-chatgpt/
Times of Israel, “Israel to spend up to $4.1M in bid to bolster support among Christians in western US,” October 2025: https://www.timesofisrael.com/israel-to-spend-up-to-4-1m-in-bid-to-bolster-support-among-christians-in-western-us/
Ynet, “Report: Israel to spend over half a billion shekels turning ChatGPT into public diplomacy tool” (Project 545, Shayovich, SKDK contract), November 2025: https://www.ynetnews.com/tech-and-digital/article/rj00kxqzaxx
Snopes, “Israel didn’t sign a deal with ChatGPT. Here’s what actually happened” (fact-check clarifying no direct OpenAI contract; contract PDF linked within), December 2025: https://www.snopes.com/news/2025/12/22/israel-contract-chatgpt/
Gallup, “32% in U.S. Back Israel’s Military Action in Gaza, a New Low,” July 2025: https://news.gallup.com/poll/692948/u.s.-back-israel-military-action-gaza-new-low.aspx
Evangelical Dark Web, “Deep Dive Into Israeli Influence Operation Targeting Christians: Show Faith by Works Exposed,” October 2025: https://evangelicaldarkweb.org/2025/10/07/deep-dive-into-israeli-influence-operation-targeting-christians-show-faith-by-works-exposed/
Nick Cleveland-Stout, Responsible Statecraft, “Mysterious ‘peace’ groups are sending Americans pro-Israel texts,” February 2026: https://responsiblestatecraft.org/israel-propaganda-texts/
Business and Human Rights Resource Centre, Clock Tower X company responses and non-responses: https://www.business-humanrights.org/en/latest-news/israelopt-clock-tower-x-allegedly-hired-by-israeli-government-to-create-pro-israel-content-training-chatgpt-and-targeting-facebook-instagram-tiktok-youtube-incl-cos-response-and-non-responses/
UPDATE: the full 86-page FARA filing for show Faith by Works has been removed from the FARA website. 🧐🧐🧐
Lara Trump? She literally addresses recipients as pedophiles. wtf.
https://jmail.world/thread/a2bb32bf0e132c67c103d67a4d42098e